Maximizing Local SEO Ebook A Local SEO Guide

Then, our marketing teams provided advanced SEO and PPC strategies that drove this brand to be one of the top ranked in Google for hyper competitive jewelry keywords. Coalition’s SEO and strategy teams spotted numerous duplicate content issues, internal linking problems, and more early in the campaign and were able to resolve them effectively. Our SEO work increased organic search revenue by nearly 100% in a matter of months from kickoff. By leveraging the incredible marketing power of search engine optimization in a highly competitive industry,’s work with Coalition has generated an incredible ROI. Jamie heads up BrightLocal’s content team, ensuring we produce insightful articles, research and resources that enable businesses and SEOs to get even better results in local search. Taking action to increase search visibility will naturally lead to more people visiting your business website—and more web traffic can result in more conversions .
Search Engine Journal’s ebook, A Guide to Local SEO, tackles what you need to know about optimizing for local search. Are you interested in learning more about local SEO strategies? They offer a wealth of information that can provide greater understanding when talking with your BSM about your campaign. Although Restoration Roofing had been in operation since 2000, they wanted to help take the business to the next level. They were trying to handle their website and SEO all in-house.
The tricky part can be finding all the mentions of your business. The three main places you’ll need to check are your website, your social media accounts, and any citations across the web. Citations are any online references to your business, though most of these citations occur on business directories like your GMB, Bing Places for Business, or Yelp. You need great tools to run a business online, and our resources section is a curated list of the tools and resources that we use to make our online business work. These tools, apps, products, and services will help you do things easier, smarter, and faster. Therefore, this becomes a subset of your review volume metric.
The more original and valuable the content, the higher the visibility you’ll achieve. The content on these pages should also reflect your keyword research, deploying specific phrases designed to capture local traffic. 16% of U.S. internet users will use a mobile phone exclusively to go online, predicted to increase to 20% over the next 3 years. 70% of mobile customers who find your business online will act within 1 hour. There are some super quick ways of researching the most relevant local SEO keywords for your business. For all those businesses that rely on the local community, such as hair salons, car mechanics, and restaurants, a local SEO strategy is a necessity.
Marketing Automation of the most popular local search marketing tools offered by GeoRanker is the Local Citation Finder. With this, you will be able to create citations for your business on some of the best industry-specific websites and grow your business. With BrightLocal, you will be able to track local citations, find duplicate listings, identify new citation sites, and spot NAP issues easily. You will also be able to compare your local ranking factors and citations against competitors, find any gaps, and fix them.
So, if you want to make the most of your listings and get good rankings, maintaining your My business account should be your top priority. However, the initial version had some drawbacks, which were fixed in the latest version. In this version, there is a new interface that is easy to use. It also comes with several new features that offer improved performance. With this tool, you will also be able to check whether your website has the correct schema markup for content or not. You can use this free scanning tool for auditing how your listing appears on about 48 different websites.
And as a small local business, you can focus on video conferencing as well. For example, ranking on the generic keyword “book store” will be difficult. There are tons of popular multinational stores that are ranked well under this keyword. If your store is still new, then ranking on this keyword will be too difficult. For example, if you search for “grocery store” on your smartphone, you will get results that mostly include nearby high-rated grocery stores. This is because, nowadays, almost all mobile devices have a GPS tracking system.
This is used to publish contact information about your business to various online phone directories and mapping services, allowing for potential customers to find you. Run a local business scan to check the NAP consistency of your directories. You can run a free scan here in about 2 minutes and don’t need to share any contact information to get your results.
Normal SEO makes a lot of sense for internet businesses wanting to drive traffic to a website or an online store. Many businesses rely on the local community for their customers. Hairdressers, car mechanics, and restaurants all know that their clients are exclusively people who are close by. There’s no point in local companies burning precious marketing dollars appealing to users who live hundreds of miles away. It only makes sense to target relevant prospects in the immediate area. If geo-targeted content is difficult to convey in your content, you can consider highlighting customer success stories and case studies.
Implement the local SEO best practices above to improve your local rankings, attract traffic, and land more customers. As the digital landscape becomes increasingly saturated with competition, it’s more important than ever to understand and implement local SEO best practices. Localizing SEO is a valuable strategy for both online businesses and those that operate out of a physical location. If your website runs WordPress, there are plenty of third-party plugins available to help you sort out a schema markup. By making information easily accessible for search engines, you could benefit from improved ranking factors.